BERLIN. UGLY HOT.

BERLIN
MIAMI AD SCHOOL

Berlin is not pretty. Berlin is ugly hot. A city campaign that celebrates the rough, honest side of Berlin across its subway, streets and phone booths.

  • Subway poster: Am I the prettiest? No. Cleanest? Also no. But I have döner at 4AM.
  • Street billboard: Zero stars for hygiene. Five for stories.
  • Phone booth poster in a Berlin street
  • Alexanderplatz station poster: I might not win any beauty contest, but I’ll keep you up all night.