THE TIMES TO COME

THE TIMES
MIAMI AD SCHOOL

For 90 years, one typeface has decided what the world reads first. Introducing The Times To Come: headlines from a future that hasn’t happened yet. Because if it ever becomes real, it’ll be written in Times.

The Times To Come board: the insight, the idea and the executions
  • Poster: Divorce lawyers report first case against a ChatBot
  • Wall poster: Parents can now choose their child’s personality at birth
  • Wall poster: Masks now mandatory due to London’s air quality
  • Wall poster: AI declared as legal spouse in London Court